Every business wants their sales to increase and get more leads. Right? There are a lot of methods through which a Business can grow and get more sales. Some of them are more effective and some are less effective.
According to many top entrepreneurs, Sales Funnel is one of the most effective strategies which can help businesses get more leads and sales if crafted amazingly.
Today, I am going to talk in detail about the Sales Funnel!
What Is A Sales Funnel?
When it comes to growing a business ( either to get more sales or leads ), The first “marketing-term” that pops out in my mind is “Sales Funnel”.
A sales funnel is the visual representation of the customer journey, depicting the sales process from awareness to action. Sales funnel can be implemented into both online and offline business to grow a business.
Let me give you an example of a Funnel,
You may have gone to “McDonald” . They offer you a burger at a low price where they are at a loss but when you go to buy it, They Say “Would you like to have a coke and fries with it?” And most of the people answer ,”yes” and through it, McDonald’s is making a huge profit.
In the above example, Burger is their main offer and “Coke & Fries” are the upsells they offer. And through that they make huge profits.
Did you see? How do they increase sales with a sales funnel?
Almost every business has a sales funnel even if they are not aware about it. Got interested to know more about a sales funnel?
Cool, Let’s deep dive into it!
Why is the Sales Funnel important?
A sales funnel can assist you figure out what potential consumers are thinking and doing at different stages of the buying process.
These insights enable you to allocate resources to the most effective marketing activities and channels, craft the most appropriate messaging at each stage, and convert more leads into paying customers.
4 Stages Of A Sales Funnel: Sales Funnel For Begineers
You might have heard of the Term AIDA ( Awareness, Interest, Desire & Action ) already in the past if you’ve into marketing for a long time.
If you don’t know about this then let me tell you, There are 4 stages of a Sales Funnel, They are:
This is the moment at which you first catch a consumer’s attention. It can be through anything, like a tweet, facebook post, instagram post, google search, Links on your profile, FB Ads etc. Your prospect learns regarding your business and what you do have to offer.
If Copy is done right there, May the consumer already have done research and all things and maybe they can buy immediately.
Consumers will sometimes buy right away if the balance is just perfect. It’s a case of being in the right place at the right moment. The customer has already done their research and is aware that you are providing a quality product at a reasonable price.
Awareness step is basically all about making people aware about what you’re offering.
If the Awareness stage is done properly, Then customer reaches the 2nd stage we call Interest.
Once they click on your ad, click your post or do anything which leads them to enter in your funnel, Now, You have to tell them that you’re better than others in the market by offering a great offer.
In simple words, You need to make people interested about what you’re offering either through Video sales letter or copy present on your funnel.
Make sure your offer is irresistible because in this stage, prospects do comparison most of the time so they can find the best deal for them.
In the third stage of AIDA, prospects realize that the product or service is a good fit and will help them in some way. Salespeople can bring prospects to this point by going from general benefits to specific benefits.
This frequently includes leveraging data gathered earlier in the process to sharpen the sales message. It’s important to remember that there are different levels of desire.
If a customer only has a minor need for a product (or sees it as a want rather than a need), he or she may decide not to buy soon away, if at all.
When a prospect decides to take action and be your customer then the fourth stage of AIDA i.e. Action occurs. If you do the first 3 stages properly,
Prospect takes action naturally and if not, You need to prompt prospects to take action by using closing techniques
How to Build a Great Sales Funnel for your Business?
First Identify Your Funnel Type
When it comes to building a sales funnel, First of all, You need to identify what funnel you need? Webinar Funnel, Course funnel, Book Funnel or which one?
You Need A Sales Page
Let’s take the Coaching funnel as an example.
Imagine, Your business is coaching and you want more students to enroll in your coaching program.
First, you need a sales page which is mandatory. And now, Think as a student’s perspective. What if you enroll into any coaching program and they offer even more in the next page that is more valuable for you?
Most of you will take that offer as well! Now, Shift your perspective to a coaching business owner and think what extra you can offer your students and make that as an One-Time offer!
Give More and More Value
Now, You can even add a small offer in the order bump…So, if someone is interested in it, they can buy it as well!
And after that you can redirect them to a thank-you-page!
Look, We created a 3 page coaching funnel just now! Isn’t it?
This is how you should outline a funnel.
Now, Let’s talk about some of the best funnel building softwares in the market which helps entrepreneurs to take their business to the next level!
What is ClickFunnels?
ClickFunnels is my #1 Recommendation for building and designing a sales funnel. It’s the most powerful funnel building tool I’ve ever used.
It allows entrepreneurs to create amazing sales funnel and grow their businesses using their amazing software.
ClickFunnels almost fulfill all things that an entrepreneur needs to craft a sales funnel.
Quick Fact: ClickFunnels is now the fastest-growing non-venture backed software company in the world
To use clickfunnels, you don’t need to be a Coding expert as it’s a drag and drop funnel building software which is quick and easy to use.
Here Are Some Core Features of ClickFunnels
Drag And Drop Funnel Builder
You don’t need to be a professional coder to use clickfunnels. They have Drag and drop
editor which enable you to design and create funnels just by dragging and dropping
Easy to Navigate Dashboard
There are a lot of softwares in which a user gets confused on how to navigate and that’s because of the software’s bad User interface.
In clickfunnels, They have a very simple and easy to navigate dashboard meaning you can navigate anywhere easily.
One Click Upsells and Downsells
If you’ll create upsells and downsells inside clickfunnels, It’ll be one click. Meaning if someone wants to upgrade their cart and pay more to get more valuable offer, They can do that in a single click.
Not only funnels, ClickFunnels allows you to create membership areas if you’ve training and courses you wanna host somewhere.
Business related Trainings For Free ( FunnelFlix )
They have a huge collection of training and courses and programs related to business and marketing as well as entrepreneurship, So You can get access to training for Free which is literally worth thousands of dollars.
A/B Split Testing
Sometimes, We’ve 2 ideas and we want to test which one will work best and you can do that inside clickfunnels. There is an option of “A/B Split testing” where you can test 2 different sales pages/ copy/ design and all and get the report and choose the best one.
Multiple payment gateway support
Maybe some of your prospects use paypal only and some use stripe only, in this case if you’re allowed to use only one payment gateway, you’ll lose a lot of customers.
You’ll be happy to know that ClickFunnels have Multiple payment gateway support.
Isn’t it really cool?
ClickFunnels Allows you to integrate a lot of other tools and software through which you can make your work even easier and faster. Isn’t it?
And many more.
About Russell Brunson
Russell Brunson is a co-founder of ClickFunnels and over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his best selling books, popularized the concept of sales funnels.
Some Sales Funnel Terms & Their Meaning
Upsell:- Upsell is a sales tactic that involves convincing a consumer to spend more money by purchasing a more expensive or premium version of what they’ve already purchased.
Downsells:- This strategy is utilized when a customer decides to back out of a purchase for whatever reason. In this instance, you might give him a less expensive product that is more likely to be accepted.
Copywriting:- The activity of copywriting is the writing of text for the purpose of advertising or other forms of marketing.
The product, also known as copy or sales copy, is written content that tries to raise brand awareness and ultimately convince someone or a group of people to perform a specific action.
FAQ on Sales Funnel For Beginners
So lets do a quick FAQ about sales funnel for beginners.
How do you start a sales funnel for beginners?
So to start sales funnel you have to follow the below steps to creating a funnel easily.
Step 1 :- First Identify your funnel type to create a sales funnel
Step 2 :- Grab your Audience Attention
Step 3:- Create a Stunning Landing page with help of Clickfunnel which is #1 software for creating beautiful landing page.
Step 4 :- Give More Value than your competitors with some bonus or extra benefits.
Step 5:- Get some traffic to your sales page through Paid marketing, organic or email campaign.
What are the 5 stages of sales funnels?
These are the 5 stages of Sales Funnels below:-
Stage 1 :- Analyze your audience and Indentify your Business funnel type
Stage 2:- Spread Some Awareness
Stage 3:- Interest
Stage 4:- Desire
Stage 5 :- Action
What is simple sales funnel?
In Simple Word sales funnel is a business strategy where you offer a product, service by creating Sales Funnel where you take your audience from awareness to action through a step by step process.
Do sales funnels really work?
Yes sales funnel really works
I would recommend all online business must need a sales funnel to grow their business.
What is a funnel template?
A funnel template is a design of web page where user interact and get your all business, product or service related information it is a totally buying journey from awareness to action through funnel design.
So, I’d like to advise you that if you’ve a business you want to grow ( either by getting more leads or sales ) then create a proper sales funnel for your business.
This is all for today guys. If you’ve any doubt, Let me know in the comments, I’ll reply to it within 24 hours asap.
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